Maga Animation Studio on the world behind Mr. Men Little Miss Mini Adventures

Please share an introduction to the Mr. Men Little Miss universe, and the mini adventures series, for our readers.

Francesca: Mr. Men Little Miss is a fun and iconic world that started in the 1970s, thanks to British author Roger Hargreaves. The first character, Mr. Tickle, was born when Roger's son asked him at the breakfast table "what does a tickle look like?" From that day on, many more characters were born, each one with their unique personality and characteristics. Like Mr. Grumpy, Little Miss Naughty and Mr. Funny.

After Roger passed away, his son Adam picked up the torch, adding new characters and keeping the universe alive for new generations. Today, there are nearly 100 characters and over 200 million books sold.

Mr. Men Little Miss Mini Adventures is a new animated series by Sanrio, produced by us at Maga Animation Studio. It launched in June 2025 on the official Mr. Men Little Miss YouTube channel. The first season has twelve episodes, each about two and a half minutes long.

Every episode focuses on one character and their unique personality, with messages about empathy, diversity, and just being yourself. It’s colourful, light-hearted, and made to connect with today’s kids — and grown-ups too!


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